How to Fix a Dysfunctional Sales Team


Corporate America talks a lot about the power of teamwork. Companies hang posters on the wall featuring people rowing in unison and the word “SUCCESS.” Leaders use phrases like, “There is no ‘I’ in ‘team.’”

Building strong teams is a well-intentioned goal. But in many sales organizations, it is simply rhetoric posted on the walls that never hits the halls.

Too many sales organizations are comprised of salespeople competing fiercely with each other — and not in a healthy, productive way. Reps forget the competition is outside the building, not inside. Unnecessary internal competition creates culture of “I’m hitting quota” rather than “We’re hitting quota.”

There are three main causes of this misplaced competitiveness.

1) An ill-defined or non-existent sales structure

Sales organizations often lack defined sales assignments. The sales department looks like a scene out of the Wild West. Each salesperson mounts their horse to go out and claim as many prospects as they can. They have no intention of actually calling on prospects more than once; they just want them identified in the CRM tool as “theirs.”

The best sales organizations carve out sales territories for each salesperson. These territories are defined by geography, industry, or sales potential. With this clarity, salespeople quit competing with their team members. They are comfortable sharing how they are landing new business because they aren’t worried about someone taking their opportunities.

2) A bad hiring process

The second reason for a lack of teamwork: The sales manager hires salespeople who don’t play well with others. Many sales managers still buy into the myth that top salespeople are self-centered, high-maintenance, and lone rangers.

It’s time to eliminate that unproductive myth. I work with top producers every day. And you know what? They are nice people. Do they want to win? Absolutely! Do they share how they are winning? Absolutely! The best salespeople are emotionally intelligent, self-aware, and generous. They are confident in their skills, and recognize that they can share every best practice they know success is dependent on execution. Knowledge isn’t power until it is applied.

These top producers also see the big picture. It’s great if they are achieving quota. But without everyone on the team performing, the company won’t do well. One or two top producers can’t scale a business. It takes a sales village to win and retain business.
Top sales producers understand that money can buy happiness. A profitable company invests in more resources, such as marketing, customer service, and new products. Such investments help salespeople attract and retain more clients.

3) Lack of trust

Sales organizations lose millions of dollars in revenue because their sales teams don’t cross-sell. The executive team holds a meeting and shares the importance of bringing the other divisions into the salesperson account base. Salespeople shake their head “yes,” but in the back of their mind, they are saying, “No way. I’m not bringing someone into my account. They will screw up my relationship.”

This lack of trust isn’t because they don’t like their fellow salespeople. It’s because they lack emotional intelligence.

First, they have poor interpersonal skills. Trust is built over time, but many salespeople don’t invest in building relationships with their team members. They talk about teamwork, but they don’t follow through. And since they don’t have strong relationships, they don’t trust others enough to bring them into important accounts. As a result, they lose commission — and the company loses potential revenue.

Second, reps lack the assertiveness to state what they need from their team members. They need to have frank conversations about cover how they would like their team members to handle the first meeting, second meeting, and ongoing relationship with the client.

Sales managers: Establish one more key performance metric for your sales team. Make it a requirement to meet with and develop a relationship with employees in other divisions.

Get your sales team working on the “We’re hitting quota” mentality by helping each other and building relationships. Remember, the competition is outside the building, not inside.

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Source: How to Fix a Dysfunctional Sales Team

Steal the Secrets of 5 Ultra-Successful Sales Leaders

alignment-conference-compressor-410402-edited.jpgIn B2B, you’ll be hard-pressed to find a topic as widely-loathed as sales and marketing alignment.

For all the content dedicated to the subject, sales-marketing alignment remains a pie-in-the-sky industry concept to most B2B sales leaders.

That’s partly because you can’t find many success stories that drill down into the strategy and practices of successful campaigns.

Next week’s free virtual summit, Aligned 2017, sets forth to rectify that. Cohosted by Sales Hacker, Engagio, Ambition, HubSpot, and more, the five-day event gives registrants on-demand access to 50+ brand-new video sessions with experts, consultants, and operators talking all things B2B sales-marketing alignment.

5 Sales-Marketing Alignment Success Stories for B2B

What does a successful B2B sales-marketing alignment strategy look like? How are B2B sales leaders implementing those strategies? What tools and tactics are they using?

Aligned 2017 has the full answers. But as a special preview, I’m chronicling five of my favorite sessions from next week’s summit.

From $250K ARR to $11M

The most remarkable thing about Drew Woodcock — the first and only sales leader for online restaurant ordering platform ChowNow — is his prior sales management experience. Or lack thereof, we should say. Drew Woodcock joined ChowNow as an Account Executive in May 2013.

In November 2013, ChowNow’s leadership tapped him to become the first sales leader in company history. Sales team headcount at that time? 7 reps. Annual recurring revenue? $250K.

Fast forward three and a half years, and ChowNow has more than 40 reps and $11M in ARR.

How did Drew get ChowNow where it is today — with zero foundation to build on and zero prior experience to draw from? Simple. He started aligning ChowNow’s sales organization by revamping incentives. As the company scaled, he kept teams accountable to goals by tracking, publicizing, and rewarding key activity and efficiency metrics. Most critically, he created a culture of camaraderie, teamwork, and professional development that transcends his sales, marketing, support and account management teams. At Aligned, Drew will cover the key tools and playbooks he leveraged to drive ChowNow’s success.

Register for Aligned 2017. Submit a question for Drew Woodcock.

From $0 to $10M in Revenue

Michael Pici led the sales team charged with launching HubSpot’s nascent sales platform back in 2014. After taking the product from $0 to $10M in revenue generated, Michael now leads a team of 80 salespeople and managers.

He attributes HubSpot’s revenue growth to internal alignment across its product, marketing, sales, and service teams. That includes deploying MSPOTs (Mission, Strategy, Playbook, Omissions, Tracking), running audits on failed initiatives, communicating with leadership across functions, and, perhaps most critically, committing to constant, company-wide client communication.

If that’s too high-level for you, start by stealing this strategy from the HubSpot leadership team. Bring together the heads of product, marketing, sales, and services for your organization. Jump on a conference call with a major existing client, allowing each member of the leadership team to ask questions and get insights specific to their function within your company.

Use that as a springboard for an internal discussion about improving alignment and coordination across each of your departments. Congratulations, you’re using a tried-and-true HubSpot alignment philosophy in your organization.

Register for Aligned 2017. Submit a question for Michael Pici.

From 3 Reps to 30

Ask Prezi sales operations lead Adam Harless, and he’ll assure you industry and company size don’t impact the core principles behind successful B2B sales and marketing operations. Adam should know — 18 months ago, he went from leading sales operations for enterprise 3PL Echo Global Logistics to the same role at Prezi, a high-growth SaaS startup.

Worlds apart? Not so much. Adam says the same alignment principles apply, whether you’re running sales operations for 700 brokers working in a high-volume call center or an agile, inbound-driven SaaS startup.

Adam’s principles:

  1. Streamline processes
  2. Adopt user-friendly technology
  3. Focus on key metrics

Following those principles has proven fruitful for both Adam and the B2B sales team at Prezi — which grew from three to 10 reps in 2016 and is expected to reach 30 reps this year.

Register for Aligned 2017. Submit a question for Adam Harless.

From Desegmentation to Hybridization

Outsourcing sales development to another organization — especially one with the specific characteristics of Inside Sales Team — is still a relatively novel concept for most B2B sales organizations. And yet, Inside Sales Team president and general manager Marijke Kemble has successfully grown both sales and support team headcount since taking over their internal business operations last June.

How did she do it? By going completely against the grain in how she structures IST’s sales organization. While most B2B sales organizations are segmenting their various sales functions into unique, hyper-specific roles, Kemble implemented the opposite strategy. Not only did she de-segment IST’s sales team, she hybridized various marketing, business development, closing, and account management functions into a single role.

The broader and deeper an Inside Sales Team member’s understanding of the entire B2B front office, the better they would understand and serve IST’s clients. It’s proof that there are a million unique ways to successfully align your B2B sales organization.

Register for Aligned 2017. Submit a question for Marijke Kemble.

600% Revenue Growth

Since Morgan Ingram joined Terminus in 2015, he’s implemented a truly hybrid strategy that has bridged the gap between marketing and sales: The SDR Chronicles YouTube channel.

This is a prime example of successful sales-marketing alignment. It speaks to the right audience and offers value rather than selling.

The channel has had an impact both for Morgan, who was promoted to sales development manager, and Terminus, which achieved 600% revenue growth and 300% client growth since May 2016.

 Register for Aligned 2017Submit a question for Morgan Ingram.

Register for Aligned 2017

These five success stories are just the beginning. Aligned 2017 offers a week’s worth of video content for modern B2B sales leaders, including keynotes from Gary Vaynerchuk, Jill Konrath, Tony Hughes, and more.


Whether you’re adopting an account based approach, looking to ramp inbound lead generation, or trying to smooth the handoffs down the marketing and sales funnel, you need a playbook that matches the needs of your organization.

Register now to get free access to all 50 video sessions starting Monday, May 22.

Source: Steal the Secrets of 5 Ultra-Successful Sales Leaders

9 of the Biggest Google I/O Keynote Announcements


Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference.

It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.”

But it’s the annual opening keynote that really has everyone paying the most attention. That’s when the company’s leadership, from the CEO to various VPs, unveils and describes the newest technologies, devices, and product features released by Google. Download our guide on how to advertise on Google for free now.

If you missed this year’s opening keynote, fear not: We’ve got you covered with the nine biggest announcements from it. And each month, we’ll continue to bring you a digest of what big Google news you may have missed. So read on — and stay tuned.

What You Missed From the Google I/O Opening Keynote

1) Google Lens

Anyone else remember this video from July 2015?

As “La Bamba” plays in the background, mobile device cameras hover over various words that are then translated into another language. It was a preview of something huge — something that’s finally come to fruition: Google Lens.

There are those moments when you see something that you don’t recognize — like a bird or plant, or perhaps a new cafe somewhere — but can’t identify specifically what it is. Now, with Google Lens, all you have to do is point your camera at it to get the details you want. Check out this super short video to see how that works with a storefront:

Source: Google

But it doesn’t stop with plant species and restaurant information. With this technology, you can also join a home WiFi network by hovering the camera over the name and password. From there, you’ll be prompted with the option to automatically connect.

According to TechCrunch, Lens will be integrated with Google Assistant — “users will be able to launch Lens and insert a photo into the conversation with the Assistant, where it can process the data the photo contains.” That’s a pretty concise summary of what the Lens technology is able to do: understand what a photo means. During the keynote, Google’s VP of Engineering, Scott Huffman, used the example of being able to add concert information to your calendar by taking a Lens photo of the marquee.

Source: TechCrunch

2) Google for Jobs

Source: TechCrunch

Anyone who’s ever undertaken a job search knows that there’s an overwhelming number of outlets where openings are listed. “Wouldn’t it be nice,” many job seekers asked, “if all of this information were readily available in one, central place?”

Ask, and ye shall receive. Google set out to synthesize job listings from a number of posting sites — as it’s wont to do, after all — and display it within search results. From there, writes Jessica Guynn for USA Today, “job hunters will be able to explore the listings across experience and wage levels by industry, category and location, refining these searches to find full or part-time roles or accessibility to public transportation.”

Google for Jobs addresses “the challenge,” said Google CEO Sundar Pichai during the keynote, “of connecting job seekers to better information on job availability.” It helps to make the application process that much more seamless, by pulling listings from both third-party boards and employers, and sending users who find a listing that interests them directly to the site where they can apply for it.


Screen Shot 2017-05-18 at 9.39.34 AM.png
Source: Google

Artificial intelligence (AI) is one of those inevitably cool areas of technology that’s talked about by many, but thoroughly understood by — or available to — few. That was part of the motivation behind the launch of, or what TechCrunch describes as an “initiative to democratize the benefits of the latest in machine learning research.”

In a way, the site serves as a centralized resource for much of Google’s work in the realm of AI, from news and documentation on its latest projects and research, to opportunities to “play with” some of the experimental technology. Much like the open source software TensorFlow, which allows aspiring AI developers to create new applications, a major point of is open access to the documentation that helps professionals from a variety of industries — like medicine and education — use AI to improve the work they do.

4) Google Assistant Is Coming to the iPhone

Some of the features announced during the I/O opening keynote either require or are heavily enhanced by Google Assistant — technology that previously wasn’t available to iPhone users. Now, that’s all changed. Google Assistant is, in fact, at the disposal of iPhone users, and available for download in the iTunes store.

Many are comparing the iOS version of Google Assistant to a slightly better, but underwhelming version of Siri. We took it for a spin, and here’s how it went:

Not bad, but it might also require a bit more tinkering with to discover all of the features. Its biggest advantage over Siri, writes Romain Dillet for TechCrunch, is its ability to let users “ask more complicated queries,” as well as its third-party integrations and connected device control capabilities.

5) New Google Home Features



A number of new features available on Google Home were also unveiled during the I/O opening keynote — here are the ones that stood out.

Hands-free calling

Recently, it was announced that the Google Home had new voice recognition capabilities that could distinguish one user’s commands from another. That technology is now aiding its new hands-free calling feature, which allows you to call any U.S. or Canadian landline or mobile phone, by linking your mobile phone to your Google Home profile and asking the device to make the call. And, because of that voice recognition, it knows whose mother to call with the command, “Call Mom.”

Proactive Assistance

Like the best human personal assistance, Google Home can now proactively bring important things to your attention, without having to be asked. For example, if your next meeting requires a commute and traffic is bad, the device will suggest leaving a bit earlier. (Google Calendar users might recognize this feature from the more primitive “leave at X:00 to arrive on time” mobile alerts.)

Visual Responses

They say that “a picture is worth a thousand words” — because sometimes, information is better explained visually than verbally. Now, Google Home can do that, by redirecting a visual response to your mobile device or TV (via Chromecast). So if you ask the device for directions, for example, they’ll be sent directly to your phone.

6) Android O

Android O is a new version of the Android operating system which, while nothing too fancy, “focuses mostly on the nuts and bolts of making the software work better, faster and save battery,” according to CNET.

The publication does a nice job of breaking down the most important features of the new operating system, but to us, there’s one major highlight: picture-in-picture. We’ve all had those moments when we’re watching a video on YouTube and realize that there’s something else you’re supposed to be doing. Now, with Android O, instead of having to exit out of the app, just press the home button and the video will collapse into a smaller, movable window, but continue playing while you attend to the other task you have to complete.

7) From GPS to VPS

When you’re lost, or can’t figure out how to get somewhere, GPS has been there to save dozens of us. But what about misplaced objects — like when we’ve misplaced our keys, headphones, or sunglasses?

Now, there’s technology for that: the Visual Positioning Service, or VPS. Using Google’s Tango augmented reality (AR) platform, it’s a “mapping system that uses augmented reality on phones and tablets to help navigate indoor locations,” writes Raymond Wong for Mashable, using the example of holding up a Tango-enabled phone in a large warehouse store to locate a specific product.

One of the best parts of the VPS, Google noted, is its potential use to individuals who are visually impaired to help them find their way around places that are historically difficult to navigate.

8) Smart Replies Come to Gmail

When we return from vacation, one of the most daunting tasks is sifting through and responding to the deluge of emails that came in while we were out. Of course, there’s always the option of indicating to senders via auto-response that you’ll be deleting everything when you come back. But for those occasional urgent emails that arrive during our time of leave, many of us long for a more automated way to address them.

Now, there’s Smart Reply for that: a new Gmail feature that uses smart technology to suggests quick responses based on the text of the email you received. Here’s a look at how it works:



Right now, it’s only available in Inbox by Gmail and Allo, but according to Google’s official blog, the technology is slated to “roll out globally on Android and iOS in English first, and Spanish will follow in the coming weeks.”

9) Standalone VR Headsets

Google is no stranger to the world of VR. It started with Cardboard, some might say, and expanded into more advanced and expensive headsets. Now, in partnership with HTC and Lenovo, Google is developing its first standalone VR headset.

What does that mean, exactly? Previously, becoming fully immersed in Google’s VR experiences required the power of a computer or smartphone. Now, using something called WorldSense technology, these new standalone headsets can “track your precise movements in space,” according to VRScout, “without any external sensors to install.”

Until Next Time

We’ll be keeping an eye on all things Google, including the rest of the big announcements from I/O 2017. Next month, we’ll bring you those top news items, algorithm updates, and other trends that can aid your marketing.

Until then, enjoy those May flowers — we’ll see you in June.

Which I/O announcements are you most excited about? Let us know in the comments.

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Source: 9 of the Biggest Google I/O Keynote Announcements

Germany Facing Mass Blackouts Because The Wind And Solar Won’t Cooperate

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Germany’s energy network nearly broken down in January because of poor execution from wind turbines and sun based boards, as indicated by information from a noteworthy exchange union.

Wind and sunlight based power plants failed to meet expectations in January, 2017, as a result of shady climate with almost no wind, setting the phase for monstrous power outages.

A noteworthy power outage nearly happened Jan. 24 and was just avoided when German vitality providers “also took the last reserve power plant,” Michael Vassiliadis, leader of the union which speaks to power plants IG Bergbauchemie Energie, told columnists. The nation’s energy matrix was strained to as far as possible and could have gone disconnected altogether, setting off a national power outage, if only one power plant had gone disconnected, as per Vassiliadis.

“he renewables could not even offer five percent [of total power demand.] Coal, gas and nuclear power kept the country almost in the first place under the electric current,” Vassiliadis said.

Source: HubSpot

The 20 Most Dangerous Sales Myths You Shouldn't Fall For


In sales, it’s important to separate fact from fiction. You might discover the latest trend everyone’s touting isn’t so effective after all. On the flip side, trying out a new technique might lead to amazing results. The better you become at learning what’s hype and what’s real, the more successful you’ll ultimately be.

Here are the following 20 most common sales myths I’ve come across. Please feel free to add to my list — or challenge it — in the comments.

1) Sellers crush it. 

In some industries, less than 50% of salespeople achieve quota. They like to say they “crush it” — but crushing it is the exception, not the rule.

2) Managers can sell. Sellers can manage. 

Actually, the skill sets are typically mutually exclusive. Eagle reps seldom ever become effective sales leaders.

3) The phone is dead. 

It’s actually more critical than ever to use the phone at every stage of the sales funnel. Call reluctance is a pandemic.

4) Personalizing your digital outreach works better. 

The wrong type of personalization can actually drive away prospects. Researching their personal hobbies and background (versus their industry and company) can turn them off. You don’t need to be the buyer’s friend — stick to their professional background.

5) When companies raise a ton of money, they’re doing well. 

It’s usually because they’re burning through cash at an alarming rate ($2 million plus per month) and are simply trying to keep the lights on — often diluting themselves. Raising a huge round may also be a sign they haven’t figured out product/ market fit and are treading water while they search for an answer.

6) A company hires sellers because it’s doing well and expanding. 

In reality, a boost in sales hiring typically occurs because revenue is down, sales staff churn is up, the culture is “Lord of the Flies,” bad management has eroded moral, the CEO has stepped in to destroy the sales strategy through micro-management, or the worst offender: They need a miracle from field sellers to save the company from mortal peril.

7) If you call 100 people, you’ll connect with many. 

Truthfully, you’ll usually make contact with two or three prospects for every 100 you call. To stand out, you must use sequences of short voicemails, texts, emails, and social touches. You dramatically lift your odds of success when you get the prospect’s mobile phone number.

8) Just get referrals. 

Yes, a referral — a.k.a. a warm introduction — is the highest probability path to revenue. But newsflash, modern sales organizations are adopting an Account Based Marketing (ABM) approach. The majority hunt in named territories so if you don’t break through, you’re out of luck.

9) Account Executives shouldn’t hunt, and SDRs shouldn’t close.

Building the ultimate sales machine worked for a brief time in the early 2000s before every tech company implemented this approach. CXOs are frustrated with the lack of continuity from meeting setter to closing salesperson. They won’t bother with being put through the sausage grinder. Do your due diligence on the list, value proposition and Ideal Prospect Profile, and fire away yourself.

At the end of the day — and from the beginning of the call — you must be able to carry the right conversation. The senior salesperson is best equipped to carry the value narrative to the decision-maker and this has to happen right from the get-go!

10) “Sales AI” is all hype.

I met with the CEO of Complexica, Matt Michalewicz, and it was like smoking dynamite. Matt literally blew my mind. AI can save your sales career and help you drive amazing results.

11) Only add who you know on LinkedIn. 

I’ve been getting into furious debates over this one. Read Reid Hoffman’s first book, “The Startup of You.” The power of your LinkedIn network is like a Richter scale. It’s geometrically more powerful at 5,000 than 2,500 connections, not twice as powerful. Cultivate the “Strength of Weak Ties” — don’t get siloed with who you know. Network at trade shows, join online groups, and connect around shared interests. Trust me: Go do the research.

12) Texting and Facebook transforms sellers into social pariahs. 

This is simply not true. You should be using cell phones to your advantages — texting salespeople directly, connecting with prospects on Facebook, and chatting to them whenever possible. Try it!

13) Extroverts win in sales. 

Just because you’re a “people person” doesn’t mean you’ll be great in sales. The bottom of the leaderboard is filled with “professional visitors,” and fluffy narcissists never make it in the board room. Knowledge is power and this is why skeptical, Challenger sales engineers that go into quota-carrying new business actually can “crush it.” As the complexity increases, engineers of value are far more effective than warriors of persuasion.

14) LinkedIn is about a personal brand. 

It was approximately five years ago. Any serious seller should be on LinkedIn Sales Navigator. Period. End of story. You should be tracking your best prospects and interacting with their content through blended approaches. Here is a post about advanced Navigator techniques … try them and see your results soar!

15) The greatest trigger event is a funding round. 

Not true. In “Shift!: Harness The Trigger Events That Turn Prospects Into Customers,” Craig Elias and Tibor Shanto proved the strongest trigger is the job change.

The average Fortune 1000 CIO spends approximately $1 million in their first 90 days — their mission is to shake up the status quo. Every time there’s a job change, you get four leads. Monitor internal promotions and lateral moves as well. Again, LinkedIn is your go-to resource.

16) It takes as much effort to close a six-figure deal as a seven-figure one. 

It actually takes more with tire-kicker tiny deals trying to POC and do pilots. These folks are incorrigible — you’ll never win. Cut bait and only focus on household names and dream clients you’ll be proud to win.

17) You can wait for buyers to complete 57% of their buying process. 

That’s just lazy. Interruption is magical. You’ve got to create desire and uncover the pain points your prospects don’t know about yet.

18) Sellers are making over a million dollars a year. 

Yes, under 1% globally do. You could probably find a unicorn if you chased enough rainbows and lost your mind.

19) If you’re missing your quota, it’s 100% your fault. 

Many companies have broken cultures, bad management, and products that would never sell in any market. Don’t beat yourself up about it. Do what Lee Bartlett does and rigorously vet the companies you’re considering joining. Talk to their current and former reps, call their customer service, and even interview their current and former clients. Do their customers believe their product is a necessity, or a “nice-to-have”?

20) Multi-tasking makes you more efficient. 

You can’t multi-task, so stop what you’re doing and go lock yourself in a room to knock 30 calls, voicemails, texts, and emails off of your to-do list. Why are you still reading this?

Which myths did I miss? Do you agree?

Editor’s note: This post originally appeared on LinkedIn and has been republished here with permission.

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Source: The 20 Most Dangerous Sales Myths You Shouldn't Fall For

15 Hidden Instagram Hacks & Features Everyone Should Know About


Instagram has become the favorite social network of many — and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram — up 5% from the previous year. Compare that, for example, to 24% on Twitter.

Plus, folks don’t just use Instagram casually — 35% of them use it several times each day.

But for those who have never used the platform before, or those who just want to take their usage to the next level, Instagram has some lesser-known tricks and features. That’s why we set out to find them and list them all in one place.

Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the ecommerce industry, or an individual who’s just looking to use Instagram in the best ways possible, there are tips and features here for you.

And for a quick overview of these hacks, check out this rundown from HubSpot ‎Content Marketing Strategist Megan Conley.

Note: Before getting started, make sure you’re operating on the latest version of Instagram. At the time of posting, the latest version is 10.20 on iOS, and varies according to device.

15 Hidden Instagram Hacks & Features

1) Get notifications when your favorite people post.

Never want to miss an Instagram post from your favorite influencers again? You can choose to get a notification every time a specific user posts a new photo. All you have to do is turn on notifications for each user individually.

To turn on these notifications, visit a user’s profile, click the three dots in the upper right-hand corner of the post, and choose “Turn on Post Notifications” from the menu that appears.

Turn on notifications.png

Want to turn post notifications off? Just follow the same steps. It’s important to note that you must enable notifications from the Instagram app in your phone’s settings — here’s how.

  • To allow notifications on iPhone/iPad: Go to “Settings,” then “Notifications.” Choose “Instagram” and then turn on the setting to “Allow Notifications.”
  • To allow notifications on Android: Go to “Settings,” then choose “Apps,” then “Instagram.” Select the option to show notifications.

2) See all the posts you’ve Liked.

Ever wanted to see the posts you’ve Liked, all in one place? All you have to do is go to your own profile and click the “Options” button — a gear icon on iPhone/iPad, and three dots on Android — then, click “Posts You’ve Liked.”

Posts you've liked.png

To un-Like any of the posts you’ve Liked, simply go to the post and deselect the “heart” icon below it. Don’t worry — the user won’t be notified that you’ve un-Liked the post.

3) Create a collection of saved posts.

In addition to being able to view all of the posts you’ve liked, Instagram also has an option to save or bookmark certain posts in collections that you create.

Start by going to your profile, and tapping the bookmark icon on the top-right menu above your photos.

Select bookmark icon copy.png

Select the “Collections” tab, and tap “Create Collection.” Below, I’ve created one for food-related posts I particularly like.

IMG_2806.png IMG_2804.png

Hit “done,” and you can start adding photos to your collection. To do so, tap the bookmark icon below the post you want to add.

Avocado Lime Cheesecake.png

Then, go back to your saved photos by following the previous steps. You’ll see the photos you’ve saved — to add them to your collection, select the collection you want to add to, and tap “Add to Collection.” From there, you can add any of your saved photos.

4) See the posts your friends have recently Liked or commented on.

When you’re looking to discover new people to follow on Instagram, there’s nothing like asking your friends. There’s a quick way to do that — by viewing the recent liking and commenting activity of the people you follow.

To do that, click the heart icon at the bottom of the home screen — the first thing that should appear is a list of likes and comments on your photos. Choose the tab near the top that says “Following,” and you can see the activity of users you follow.


5) Look through pictures without worrying about accidentally Liking them.

This step is more of a hack than a feature. To look through someone’s Instagram photos without “double-tap paranoia” — the fear of accidentally liking a post you didn’t mean to engage with — scroll through Instagram feeds with your phone set to airplane mode. Without internet access, you won’t be able to Like a photo, even if you accidentally double-tap it.

The pictures won’t load in the first place if you start on airplane mode, though. You’ll have to go to the feed first to load the posts, then turn on airplane mode, then start scrolling. When you reach the end of the first rows of posts and want to load more, simply turn airplane mode off, let more load, and then turn it on again. Cumbersome? Maybe a little, but it could be worth the paranoia mitigation.

  • To turn on airplane mode on an iPhone/iPad: Swipe up from the bottom of the screen and click the airplane icon. Or, go to “Settings” and then “Wi-Fi,” and switch “Airplane Mode” on.
  • To turn on airplane mode on an Android device: Swipe down from the top of the screen. Then, swipe from right to left until you see “Settings,” and then touch it. Touch “Airplane Mode” to turn it on.

6) Clear your search history.

We swear — this blog post isn’t all about how to convince people you’re not an Instagram creeper. But many of us can relate to the desire to clear our online search history everywhere, including on this particular social channel.Luckily, you can.

To clear your search history, go to your own profile and click the “Options” button (a gear icon on iPhone/iPad and three dots on Android). Scroll down and click “Clear Search History.” When prompted, click “Yes, I’m sure.”

clear search history.png

7) Reorder filters, and hide the ones you don’t use.

If you use Instagram a lot, chances are, you have a few favorite go-to filters, and others you never touch. To make editing photos easier, you can reorder the filters in your editing window, and hide the ones you never use.

To reorder or hide filters, add a new post and begin editing it. When you get to the filters page, scroll to the very far right of your filters options and click “Manage.”

Manage Filters 1.png

To reorder filters, hold your finger down on the three grey lines on the far right of the filter you’d like to move, and drag it to reorder. To hide them, deselect the checkmark to the right.

Manage Filters 2.png

8) Use Instagram as a photo editor (without having to post anything).

Perhaps you love Instagram’s filters and editing capabilities, but aren’t quite ready to post the photo to your account — right now, or ever. To use Instagram as a photo editor without posting anything, all you need to do is publish a picture while your phone is on airplane mode.

First, be sure you have “Save Original Photo” turned on in your settings.

Save original photos.png

Then, turn on airplane mode — see instructions in #5.

Next, follow the normal steps to post a photo to Instagram: Upload the photo, edit it, and press “Share.” An error message will appear saying the upload failed, but you’ll be able to find the edited image in your phone’s photo gallery.

Upload failed.png

9) Insert line breaks into your bio and captions.

When you write a caption in Instagram, you’ll see the keyboard doesn’t give you an option to press “Enter” or “Return.” The same is true for your bio. So how do all those people put line breaks in there?

No return key.png

It turns out that all you have to do is press the “123” key in the bottom lefthand corner of the keyboard, and the “Return” key will appear on the bottom right.

Return key.png

I know this tip sounds simple, but a lot of people miss it — myself included, until a colleague clued me in. We’ve seen some elaborate solutions out there for hacking through this problem, like writing the caption copy in another app, then copying and pasting it into Instagram. Thankfully, it’s much simpler than that.

10) Hide photos you’ve been tagged in.

When someone tags you in a photo or video on Instagram, it’s automatically added to your profile under “Photos of You,” unless you opt to add tagged photos manually (see the next tip).

To see the posts you’ve been tagged in, go to your own profile and click the person icon below your bio.

Tagged photos.png

Then, to hide the posts you’ve been tagged in from other users, click the three dots in the top right of your screen and choose “Hide Photos.” Select the posts you’d like to remove from your profile, and when you’re done, tap “Hide Photos” at the bottom of your screen. When prompted, tap “Hide From Profile.”

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This won’t remove the posts themselves from Instagram, but it will remove them from your profile, so you and others can’t access them.

11) Adjust your settings to approve tagged photos before they show up in your profile.

As we mentioned in the previous step, when someone tags a photo or video of you on Instagram, it’s usually added to your profile automatically. But, you can change your settings to enable manually selecting which photos you’re tagged in that show up on your profile.

To add tags manually, follow the same steps above to get to the photos in which you’ve been tagged, and click the three dots in the top right of your screen. Tap “Tagging Options,” and select “Add Manually.”

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You’ll still be notified when someone tags you in a photo. Once that happens, to manually add a tagged photo to your profile, tap the photo you were tagged in, then tap your username and select “Show on My Profile.” And if you’d rather it not be visible, choose “Hide from My Profile” instead.


12) Browse posts from certain locations.

One fun thing you can do on Instagram is browse photos and videos from a specific location, or taken near your current location. I like to do that when I’m planning a trip somewhere, or want to check out a new restaurant and scroll through the pictures taken there.

Here’s how to do both of these things.

To Browse Posts From at a Specific Location:

You can either search for a specific place, or you can click into a geotag on an existing photo.

To search for a specific place: Tap the magnifying glass icon at the bottom of your home screen, which will bring you to the general search page. When you click into the search bar at the top, four tabs will appear. Choose “Places,” and type in the name of a place. When you press “Search,” it’ll show you all the top and recent posts that were geotagged with that location.

Places search bar.png Places East Cambridge.png

To look at posts with a certain geotag: Go to the photo that’s geotagged with that location, and click the geotag. It’ll show you all the top and recent posts that were geotagged with that location.

Search geotag-1.png IMG_2848.png

Browse Posts Near Your Current Location:

Follow the same instructions above to get to “Places.” Tap the search bar, and select “Near Current Location.”

Near current location.png

Choose which geotag you’d like to browse from the options that appear. Let’s say I chose to browse posts with the Museum of Science geotag. When I click “Museum of Science, Boston” on the menu, I’ll see the top and recent posts that were geotagged at that location.

IMG_2853.png IMG_2854.png

13) Drive traffic to an external website.

One of the biggest frustrations people have with marketing on Instagram is that clickable URLs aren’t allowed anywhere except the single “website” box in your bio. If you put a URL in a photo caption it’ll appear as plain text, meaning users would have to painstakingly copy the URL, open a web browser, and paste or type it in there.

One sneaky way to get people to visit your Instagram profile, which is where that one clickable URL is allowed, is to use your photo captions to encourage people to visit your profile for a link. Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer.

Check out the example from food magazine Bon Appétit below. This photo’s caption provides a text call-to-action to visit the user’s profile so you can click the link related to the post.

Then, in Bon Appétit‘s profile, you’ll see the link itself. Update this link frequently to point to your latest content or offer.

Link in bio.png

Plus, if you have a verified Instagram account, you can also add links to your Story. Right now, that feature is still being tested, so you can read more about it here.

14) Hide ads you don’t find relevant.

Instagram tries to show you ads that are interesting and relevant to you. You might see ads based on people you follow and things you Like on Instagram, or the third-party websites and apps you visit.

If you see sponsored posts you don’t find relevant, though, you can let Instagram know and slowly teach its algorithm what you like and don’t like to see.

To hide ads on Instagram, tap on the three dots to the right of a post labeled “Sponsored,” and choose “Hide This.”

IG sponsored posts.pngIG hide ad.png

From there, it’ll ask you to share why you don’t want to see the ad anymore.


You can also opt out of seeing ads based on sites and apps off of Instagram and Facebook from your device’s settings. Note that even if you choose to opt out of seeing these types of ads, you’ll still see ads based on your Instagram and Facebook activity.

  • To limit ad tracking on an iPhone/iPad: Go to “Settings” and choose “Privacy,” then “Advertising.” From there, choose the option to “Limit Ad Tracking”


  • To turn off interest-based ads on Android: Go to “Google Settings,” then “Ads.” From there, choose the option to “Turn off interest-based ads.”


15) Send photos privately to your friends.

Posting photos with all of your followers or with the public isn’t the only way to share content on Instagram. You can also share them with individual or multiple users, kind of like a Facebook message or group text message.

You can either send a new photo to friends, or send a photo that you or someone else has already posted.

To send a new photo privately, upload a photo and begin editing it, as you would when editing a new post. When you get to the “Share” page, tap the top where it automatically says “New Post,” but when prompted, select “Direct Message.” From there, you can pick and choose whom you’d like to send the photo to.

New post or direct message.png

You can access your direct messages at any time by clicking the mailbox icon at the top right of your homepage.

To send an existing photo privately, start by opening the post you want to share — it can be your own or someone else’s, as long as the latter has a public account. Next, click the paper-airplane-like icon below the post, then select who you want to receive it when the “Send to” box appears.

Share photo IG.png


I might be biased, but Instagram is one of the most fun (and visually appealing) social apps around. And now, with these tricks, you can use it to an even fuller extent.

Plus, many of these features can help to enhance your brand’s presence on Instagram. Now, you know how to use the app more efficiently, to make sure you’re only tagged in photos you want to appear on your profile, and have even more ways to engage with the people who you’d like to be discovered by.

What other lesser-known Instagram features do you love? Let us know in the comments.

Editor’s note: This post was originally published in January 2016 and has been updated for accuracy and comprehensiveness.

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Source: 15 Hidden Instagram Hacks & Features Everyone Should Know About

The 4 Messages You Need to Start Closing More Deals from LinkedIn


It’s a fact — salespeople prefer making “warm calls” to “cold calls,” and they always will. Fortunately, if you’ve got a LinkedIn account and a few active connections, you’re in a good position to use the networking site to elicit powerful referrals that make a “warm” call a whole lot easier to execute.

Here are two strategies to consider.

Strategy #1: Targeting a Specific Referral

Say Ken Client is a first-degree contact of yours. You happen to notice that he’s directly connected on LinkedIn to Paula Prospect, to whom you want to be connected. What do you do?

Easy. Send Ken this message:

“Hey there, Ken, I happened to notice on your LinkedIn profile that you’re connected to Paula Prospect over at ABC Company. How well do you know her? Would you be willing to introduce me?”

Typically, Ken will reply by saying something along these lines: “Sure, I know Paula, and I’d be more than happy to introduce you.”


“Ken, I got your note. Thank you so much for that. My experience is that in this kind of situation, an email introduction can work very well for everyone involved. I have attached a template for your review. Please feel free to edit it in any way you want.”

The template you attach for Ken’s approval will briefly introduce you as a potential resource for Paula, and close by suggesting that Paula reaches out to you.

Usually, Ken will simply send your message to Paula, copying you on the email.
You want to watch for that email, because shortly after you get it (ideally within a few seconds!), you will email both Ken and Paula with this message:

“Hey there, Ken. Thanks so much for the introduction. Paula, I’m looking forward to speaking with you. I’m out of the office on Monday, Tuesday, and Wednesday of this week, but I will be back in on Thursday. I will reach out to you by phone then. What’s the best number to use?”

When Paula emails you back with the number — and most of the time, she will — you will have set up the world’s easiest “warm” phone appointment.

Strategy #2: Requesting Multiple Referrals

You can use this simple tactic to leave every meeting with a warm referral. At the end of your call with Ken Client, ask something along the following lines:

“Ken, if I could send you a list of people you might know who could benefit from working with us in the same way you have, would you be willing to help me target the individuals you believe it would make the most sense for me to talk to?”

Because you’re offering to do the heavy lifting, it’s easy for Ken to answer with, “Sure, send the list. I’ll be happy to take a look at it.”

Identify 10 or so of his first-degree contacts on LinkedIn to whom you would like an introduction. Send Ken that list accompanied by something like:

“Hi Ken, as we discussed, I found some names of people who might be good prospects for me, but I need your help qualifying them. Can I ask you to scratch out any names you think wouldn’t be a good fit for any reason? If you don’t know them, they don’t pay their bills, or they don’t need what I have, just scratch them out. Then, if there is anyone left, let’s talk about why you think they would be good and how we should handle the introduction.”

You can handle the follow-up discussion with Ken to narrow down the list of names, and then send him the email introduction template that you created for Strategy #1. You just might find yourself with three to five powerfully targeted referrals you can call with your contact’s blessing. Try it in your next meeting.

For more ideas on the best ways to use LinkedIn to support your sales process, see our book LinkedIn The Sandler Way, which is available as a free PDF download.

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Source: The 4 Messages You Need to Start Closing More Deals from LinkedIn

Don't Fall For These 24 Myths About Facebook Ads [Free Guide]


Facebook Ads can help you increase your social following and boost the reach of your organic posts. But arent CPC rates skyrocketing and lead generation ads taking over?

Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we’re dubunking 24 common myths about Facebook Ads below. 

The following is an excerpt from 24 Facebook Marketing Myths, a free guide we created with the experts at Socialbakers. If you’d like to access the full guide, click here.

24 Common Myths About Facebook Ads

Myth: Facebook Ads are best for bottom-of-the-funnel marketing tactics.

Fact: Some marketers think advertising is primarily a bottom-of-the-funnel tactic, but Facebook Ads can actually work well for each stage of the funnel.

Think about setting up your ad campaigns with the funnel in mind. While your middle and bottom of the funnel campaigns might be retargeting campaigns to get users to come back to your site and either convert or buy, your top-of-the-funnel campaigns should be content that’s focused on awareness, just like any other organic post.

Focus top-of-the-funnel campaigns on post engagement and promoted posts for content specifically geared toward your Facebook audience. Leave your ad campaigns for farther down the funnel to focus on conversions.

Myth: The competition for Facebook Page Like and Facebook Post Engagement Ads are at an all-time high.

Fact: Socialbakers extensive Facebook ads data reveals that In North America, not only are the Cost-per-click rates for Post Engagement and Page Like Ads decreasing, advertisers are also allocating less of their budget towards these campaigns.

As more Page Like ads have saturated people’s News Feeds, click-through-rate (CTR) on these ads have decreased. Just because CPC is going down, doesn’t mean marketers should use more of these ads. Instead, use Page Like ads to retarget users who have previously engaged with your content.

Post Engagement Ads are all about getting your audience to share and comment on your posts. Given that these ads are becoming more valuable to marketers, now is a great time to start making use of post engagement ads.

Figure out what your most remarkable content is, and use it to your advantage to expand your reach. Don’t just spray and pray with your posts. Focus on writing attention-grabbing headlines, and write posts for your target audience so that your ads are directed towards their needs. And if you’re wondering why your Facebook Ads aren’t converting, this post has a few ideas about what you should look at.

Facebook Myths Graph.png

Myth: Most advertisers use Facebook Ads to increase their followers and engagement with their posts.

Fact: According to Socialbakers data, Facebook advertisers are spending more on and creating more Website Conversion ads than any other type of ads.

Although advertisers use Facebook ads for many different purposes based on the options available, many marketers are focusing the majority of the budget on getting people to convert on their website.

Although Website Conversion ads have an important place in your ads budget, remember that because they’re the most popular ad form, they also saturate user’s News Feeds. Don’t just focus all of your ads effort on one type. Instead, reserve your Website Conversion ads for retargeting campaigns and use other ad types for awareness-driven campaigns.

Myth: CPC on all ad types are skyrocketing as more and more advertisers are competing on the Facebook for Business Ads platform.

Fact: Except for Mobile App Installs and Post Engagement ads, most CPC rates have remained relatively steady in recent years.

With CPC rates remaining relatively steady, dont miss out on the opportunity to invest in Facebook advertising. Even though rates arent skyrocketing now, that doesnt mean they wont in the future.

Keep in mind that CPC rates arent the same for every ad type, so if you have a low budget to spend on Facebook ads, look into trying out ads that might have a lower CPC and optimize your strategy accordingly.

Myth: Since youre only paying for clicks, its okay to spray and pray.

Fact: Just because youre only paying for clicks to your ads doesnt mean you shouldnt focus heavily on ad targeting to make sure its getting in front of an audience that is actually a fit for your product or services.

While some advertisers opt to reach a maximum audience, we recommend focusing on the ROI of your ads by targeting those users who actually fit your buyer persona. Need help figuring out the targeting options available to you? Check out this post.

Myth: Website Conversion ads are becoming obsolete with the availability of Lead Generation ads.

FACT: As of 2016, Socialbakers found that less than 1% of advertisers budgets was spent on Lead Generation ads. Meanwhile, budget allocation for Website Conversion ads increased by 50% in one year.

Despite being possible for advertisers to generate leads without forcing users to leave the app, so far, adoption of Lead Generation ads has been minimal. Whether marketers dont like lead ads or just arent sure how to use them, we recommend trying it out. Want help? Check out this full guide to using Facebook lead ads.

Myth: With the rise in popularity of video, most advertisers are spending the largest chunk of their budget on Video ads.

Fact: Although budget allocation for Video ads increased by 150% from 2015 to 2016 according to Socialbakers data, they still only made up 12% of total advertising spend for marketers.

Facebook continues to encourage marketers and users to post more and more video content. However, that doesnt mean marketers are putting the majority of their budget behind Video ads.

Why? Video takes more resources and effort to produce than other content. Use this to your advantage. Get the most ROI out of your ads by putting the resources into Video ads that will (ideally) convert at a higher rate. Since video content isnt making up the majority of ad space, its not overly saturated in the same way.

Myth: Advertisers prefer to spend most of their budget on ads that keep users on the Facebook app.

Fact:  In February 2016, Website Conversion ads made up 39% of all ads on Facebook, and 39% of total spend.

Thats the largest chunk of marketers Facebook ads budgets. Website conversion ads take users away from Facebook to the advertisers tight in an effort to get users to convert.

Facebook wants its users to stay in the app, but marketers clearly still prefer Website Conversion ads to similarly-goaled ads, like Lead ads, that keep users in the app. Use this to your advantage and try using Lead ads to increase conversions without forcing users to leave.

Worried about leads from Facebook not making it to your CRM? Dont worry, Facebook has you covered. Get the whole scoop on how to use Facebook lead ads in this guide.

Ready to learn about organic search, PPC, and video myths? Click here to access the complete guide: 24 Facebook Marketing Myths. 

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Source: Don't Fall For These 24 Myths About Facebook Ads [Free Guide]

Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors


If you’ve spent time in front of a television lately, you’re probably familiar with the formula for many women’s razor ads: A woman shaves and gets glowing legs that attract positive attention from her male counterpart. You can see the formula at work here, here, and here.

If you roll your eyes when you watch these ads, you’re not alone. But this formula has been highly lucrative for more than a century.

Effective advertising taps into the viewer’s emotions to compel them to take an action with a product. And in the case of the women’s razor and shaving industry, product messaging and ad campaigns tapped into emotions like shame, fear, and love to create an entirely new market and demand for a product previously restricted only to men.

Today, women in the United States spend roughly $1 billion dollars on razors per year — and it’s estimated that women spend between $10,000 and $23,000 on hair removal over the course of their lifetimes. Personal care trends come and go, but this one’s been growing for the last 100 years. Let’s dive into how marketers used effective advertising to get women to change their grooming routines — and budgets — forever.

The History of Women’s Razor Marketing

1910s: Armpit Hair Is Embarrassing

With the 1901 invention of the safety razor and the U.S. Army contract to supply every soldier with a razor, Gillette was a household name at the beginning of the 20th century — but it was only being used by men. Women’s fashion was starting to transition from 19th century-era buttoned-up, conservative gowns to more relaxed sleeveless dresses for dancing and going outside.

Then, when Gillette created the first women’s razor in 1915, it took advantage of the advertising opportunity presented by more exposed skin. Below is the first ad for Gillette’s Milady Décolleté that specifically targeted underarm hair shaving in 1917:


The ad copy effectively makes women feel embarrassed and left out of the trend if they aren’t already shaving their underarms. The razor “solves an embarrassing personal problem” and is “welcomed by women everywhere. Gillette used its product to create a problem and provide the solution — a genius marketing strategy, if you ask us.

In another ad, Gillette posits its razor as serving “the modern woman” to further convince women to start using its product or be left behind. The tagline drives home the importance of buying a razor and shaving: “A Refinement which has become a Modern Necessity.” It acknowledges the novelty but emphasizes the urgent need for women to start shaving.


1920s: Shorter Hemlines Mean Shorter Hair

During the 1920s, flapper dresses got shorter, and women even started swimming in more revealing bathing costumes that started to show off other body parts that could be shaved. In 1922, Harper’s Bazaar ran one of the first magazine ads specifically targeting underarm hair:


Magazines were consumed during this era for fashion advice, household tips, and women’s advice, so a spread like this signaled to readers the continued importance of underarm hair removal.

During this period, magazines also started targeting leg hair removal. In Christine Hope’s paper, “Caucasian Female Body Hair and American Culture,” Hope surveyed older editions of Harper’s Bazaar and found that 66% of ads mentioned leg hair removal and that most ads ran seasonally during summer months when women exposed more skin.

1940s: No Nylons, No Problem

By the time the 1940s rolled around, leg hair removal had become more ubiquitous. All hair removal ads in Harper’s Bazaar mentioned leg hair, and 56% of ads were specifically about leg hair removal.

Then, during World War II, there was a shortage of nylon used to make stockings, which drove more women to shave their legs and use depilatories so they could go bare-legged. Remington started selling the first electric women’s razor, which was presented as a faster alternative to manual shaving and keeping legs bare.

1950s: Hairlessness Is Classy and Feminine

Once leg and underarm shaving was more widely accepted, advertisers started using language and imagery to conflate shaving and hairlessness with femininity and classiness. In the ad below, the “Debutante” makes the razor an aspirational, ladylike product women feel like they have to buy.


1960s: Shaving Is Normal

By 1964, 98% of American women between the ages of 15 and 44 reported they removed some body hair, and advertisers were determined to make sure that number inched up to 100%. Ads featured shaming and scare tactics to get all women on board with the shaving trend.


The ad is designed to make women feel more comfortable with shaving by advertising a starter kit, but some of the copy is a little more intimidating: “Stop shaking. Sharp blades give you the best shave.” It’s meant to challenge readers to woman up and use Gillette to shave their legs — and it worked.

1980s: Shaving Is Sexy

1980s razor advertising seemed to be focused on women shaving to make themselves hairless to be more appealing to men — just check out Gillette’s “Just Whistle” ad below.


Subtle, huh?

1990s-2000s: Shaving Everywhere Is Normal

In the 1990s and 2000s, ads and commercials shifted to tell women about the importance of shaving to keep their entire bodies hairless — still to the appeal of men — for all of the occasions when they’re in short skirt, swimsuits, or wearing nothing at all. Razors bore new features to shave legs and bikini lines, adding to the list of body parts ads encouraged women to shave.

2010s: Shaving Needs to be Disrupted

Nowadays, razors are an expensive industry — especially for women. Women’s razors are subject to the “pink tax,” wherein women’s products are more expensive than the male versions despite identical functionalities. The disposable razor market is worth $34 billion and isn’t environmentally ideal, so other companies are trying to compete with the giants like Gillette and Schick. On-demand services, such as Dollar Shave Club and Harry’s, are advertising razors primarily to men, but the products are unisex, and the ads appeal to different motives — like price, convenience, and a better solution to traditional razor shopping.

If You Build it, They Will Shave

Razor companies used fear, shame, loneliness, and sex appeal to create a massive women’s shaving industry from scratch. And however frustrating that is for the modern buyer, women’s razors are a fascinating case of effective emotional advertising. It will be interesting to see if newer, on-demand razor companies can disrupt such an entrenched industry, and we’ll keep you posted on more fun ads from disruptors like DSC.

Can you think of other industries that were created with the help of marketing and advertising? Share with us in the comments below.

Image Credit: Razor Archive, Farmer’s Wife, Vox, Bustle


Source: Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors