Here's the 2017 State of Digital Marketing [Infographic]

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Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.

That’s why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. 

Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers.

Want to know where things stand in other areas of digital marketing? Read on to learn more.


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Source: Here's the 2017 State of Digital Marketing [Infographic]
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A Brief History of Content Marketing, Back to the Future Edition [Infographic]

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If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.

So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts.

In all seriousness, have you ever thought about where this whole idea of content marketing really began? Perhaps you’ve wondered what its earliest forms looked like, before there was social media, blogs, or even — gasp! — the internet. After all, it’s the very thing that, for many of us, can make or break an online presence. So who do we have to thank for it?

This fun infographic has the answer, pointing out some of the most important landmarks and developments in content marketing’s history along the way. Let’s hop back in time, and figure how we got to the present — something that was once a rather futuristic vision.



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Source: A Brief History of Content Marketing, Back to the Future Edition [Infographic]
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The Best Schedules for Productivity (No Matter What Time You Wake Up)

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If you’re a lover of sleeping in and staying up late like I am, titles such as the ones below might stress you out.

“The Morning Habits of 5 Fortune 500 CEOs”

“Why These Startup Founders Swear by Exercising in the Morning”

“Train Yourself to Be a Morning Person”

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To all the early birds out there, I salute and admire you — I simply can’t fathom the idea of waking up before sunrise. A lot of content about productivity and scheduling espouses the importance of getting up early, but an early alarm isn’t the only way to get things done.

Whether you wake up early or like to sleep in, the key is to schedule your tasks accordingly. You won’t see benefits from waking up early to exercise if you haven’t slept enough, and your evening routine will influence how early you’re able to get to bed. Syracuse University created the schedules below to optimize your day for productivity, whether you wake up at the crack of dawn or like to hit snooze a few times. Try them out, and see if they help you have a more productive — and restful — day.

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Source: Communications@Syracuse

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Source: blog.hubspot.com/marketing

20 Creative Writing Prompts That'll Help You Beat Writer's Block [Infographic]

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I’ve written a lot of blog posts over the past few years. (Read: I’ve stared at a lot of blinking cursors on blank screens over the past few years.) And if there’s one thing I’ve learned about business blogging, it’s that getting started is often the hardest part.

When you’re tasked with writing regularly and writing well, it’s natural to feel some pressure. My advice? Rather than letting that stress overcome you, consider what you can do to regain control of your time and output.

One technique I’ve found to be incredibly helpful in these situations is the act of freewriting, or writing continuously for a set period of time without worrying about accuracy, punctuation, or usability.

Trouble is, sometimes coming up with a topic to freewrite about can also leave you feeling stuck or stumped. That’s why we put together a handy list of creative writing prompts below to help you get started.

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5 Essential Skills Marketers Need to Succeed This Year [Infographic]

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The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to various social media channels.

For that reason, being a successful marketer today might appear to require a never-ending list of skills. Where do you need to excel — content creation, social media, web analytics, or all of the above … and more?

Relax. In a perfect world, it would be possible to constantly maintain all of these skills at an expert level. But in reality, it’s okay — and helpful — to prioritize. The question remains, however: What skills do marketers need the most to both keep up with the industry, and be good at their jobs?

Luckily, the infographic below from TEKsystems outlines five crucial skills — largely digital ones — that marketers need to succeed this year:

  • Digital Advertising
  • Social Marketing
  • Website Design/Development
  • Content Development
  • Mobile Marketing

It’s a helpful guideline for marketers who want to help their brands stay up to speed, as well as job seekers and recruiters who want to know which knowledge is the most valuable in today’s landscape. We’ve elaborated a bit on each one below the image — so read on, and learn more about the skills you need to start, continue, or foster a lucrative marketing career.


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5 Essential Marketing Skills to Succeed in 2017

1) Digital Advertising

Many marketers are trained to draw a bold line between marketing and advertising. But the latter, in its digital and analytical form, has become the work of the savviest marketers. That includes things like creating strategic ads on different social media channels, as well as pay-per-click (PPC) campaigns. According to TEK systems, some of the other specific skills that fall under this umbrella are:

  • Search engine optimization/marketing (SEO/SEM)
  • Digital business analytics — data like Google Analytics and Facebook Insights
  • Digital project management

2) Social Marketing

Long gone are the days of simply posting the occasional photo or update on social media. Social marketing has become far, far more complex — so much so that many brands dedicate full-time roles to it. Within this realm, you might see many overlapping skills with digital advertising, like understanding the same analytics and managing PPC campaigns.

While there’s a detailed subset of skills required in social marketing, the major ones fall under strategizing and managing social media posts and presence, according to each channel. That’s one form of content strategy, which we’ll get to.

3) Website Design/Development

As the infographic puts it, “The website is the face of your brand.” It’s often the first line of interaction that a customer will have with your company — that’s why an optimal user experience is imperative. After all, that’s one of the core principles of inbound marketing: Create the content that’s going to draw and benefit your buyer personas.

For that reason, here’s yet another area where — like most of these five skills — understanding content strategy is going to be important. But that’s not the only knowledge required here. TEKsystems also identifies the following top skills sought after by marketing hiring managers:

  • UX design
  • Front-end development
  • Web development
  • Consumer and behavioral analytics
  • Product management

4) Content Development

Finally — content gets its own category. Of course, understanding how to develop the best content for your various distribution channels is important. But then, there’s understanding how to develop consumable content that doesn’t necessarily reside on your social networks or website copy, like reports, or other downloadable items. And in addition to being well-produced and informative, it should be sharable, and a content developer needs to understand how to create something of that nature. Related skills, therefore, include:

  • Analytics
  • Project Management
  • SEO/SEM

5) Mobile Marketing

Mobile is gradually becoming the primary way we consume online content — 48% of consumers, for example,  start mobile research with a search engine, while 26% start with a branded app. That’s why mobile marketing has become such a valuable skill, from understanding how customers use mobile, to how a brand’s digital presence and content can be optimized for that platform.

And while mobile marketing might be a bit different from mobile development — the latter is a bit more technical — it doesn’t hurt to at least understand how that (and app development) contrasts from traditional web development. Additionally, valuable skills here include:

  • Mobile traffic analytics
  • E-commerce analytics
  • Mobile design

The More You Know

We’re not suggesting that marketers need to become experts in every single one of these areas. However, if there’s a specific area of marketing that interests you the most, or into which you’d like to move, understanding where you’ll need to excel can help you get there that much faster.

Plus, as your brand and the landscape continue to evolve, this list can serve as a good reference when you feel like you might need to brush up on certain skills, or at least become more aware of them when it’s necessary. That way, in addition to honing your own skills, you can understand where you might need to focus team-building efforts.

What are your most sought-after marketing skills? Let us know in the comments.

This post was originally published in January 2016 and has been updated for accuracy and comprehensiveness.

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Where We Are: The 2017 State of Content Marketing [Infographic]

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“Less than 10% of those surveyed were definitely sure how to implement content marketing.”

Sound familiar?

If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, does that look like here and now, in such a rapidly changing landscape? Download our full collection of free content marketing templates here. 

We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today’s content marketer. And if you’re in the business of making life easier for that audience — well, we suggest having a look.

Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here.



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19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]

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Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms.

So it should come as no surprise that marketers are eager to learn more about how to capture millennials’ attention, time, and spending dollars.

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Buzz Marketing Group, an agency dedicated to marketing to this demographic, surveyed multicultural millennials to learn more about their content consumption, purchasing, and social media habits. Among other surprising statistics, 83% of respondents said they like when brands take a public stand on issues they feel strongly about, and 28% reported they went on “digital diets,” or breaks from technology, every month.

Read more about multicultural millennial media and purchasing habits in this infographic from Adweek.

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Why Generation Z Should Be Included in Your Content Strategy [Infographic]

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I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who the Spice Girls were singing about in soda commercials was very sad news.

But now, pop musicians are singing to one of the newest populations, and as marketers, it’s time for us to turn our attention to it: Generation Z.

If you’re asking, “what is Generation Z?”, here are a few fun facts, courtesy of Adweek:

  • Generation Z is comprised of those born between about 1996 and 2010.
  • Members didn’t witness the dawn of the online era like Millennials did — they were born into it.
  • Half of them say they “can’t live without” YouTube.

But why should marketers pay attention to this particular generation? Well, like every other one before it, Generation Z is steadily gaining some degree of purchasing power, especially those who were born in 1999 or earlier. Many of them are about to start or graduate from college and enter a new phase of independence and decision-making. And who’s there to help guide those decisions? Brands, of course.

But what’s the best way to reach them? To find out, look no further — Adweek broke down the digital behavior of Generation Z into this helpful infographic, which we’ve shared below.


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Source: Why Generation Z Should Be Included in Your Content Strategy [Infographic]
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The Harmful Effects of Sleeping With Technology [Infographic]

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Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens?

Sure, a lot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home. And as it turns out, exposure to screens and other technologies can have adverse health impacts — especially if it’s too close to bedtime.

Two-thirds of Americans report that they have trouble sleeping, and too much technology could be the cause. Webpage FX created the following infographic that outlines how technology is being overused, the health impacts it can cause, and how you can improve your sleep habits with a few simple changes.

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Source: The Harmful Effects of Sleeping With Technology [Infographic]
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